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Cirus Seminar, 20. Januar 2012
Innovation at the Base of the Pyramid
Since the publications of seminal work on Innovation at the Base of the Pyramid, the topic has become an active research area in the field of management. In recent years, there has been a sharp rise in working papers, workshops, and conference sessions throughout the world on this topic. Despite the increasing research attention. empirical foundations, theoretical conceptualization, or research methods in this context face strong challenges. The presentation will provide insights into following topics: (i) current status of management research, (ii) paradoxes challenging innovations, and (iii) recommendations for successful innovations at the base of the pyramid. The presentation contains examples of successful innovations, discusses successful business models for the base of the pyramid and provides a framework for designing business models.
Referent: Heiko Gebauer, Eawag, Dübendorf
Ort: Eawag Dübendorf, FC D77 von 13.30 h bis 15.30 h
Weitere Informationen: Heiko Gebauer